Merchant Login Reseller Login
 
 
HOME FEATURES COMPATIBLE SERVICES PRICING RESELLERS CONTACT US FREE DEMO SUPPORT
   
 

Help Search our knowledge base:

Index - FAQ - Misc

 Details
Frequently Asked
Question (FAQ)

Document Number: 1078

Optimize for Printing
E-Mail This Link

 Feedback
This document ...
helps resolve my question or problem.
does not apply to my question or problem.
is inaccurate for my question or problem.
Building Successful Online Shopping Carts

Using Clear and Simple Graphics on Your Shopping Cart Pages.

One of the biggest mistakes that web designers can make is to put too much energy into the graphic images they put on web sites. Specifically some of the 'buttons' that are used for the shopping cart design. This problem is compounded when the text on the buttons are unclear and not intuitive.

A good example of unclear text on a button are the words 'Buy Now'. Does that mean 'Add to Cart' or 'Check-out Now'? That would depend on what other buttons or text is included. For example if you also have a button or text that says 'Check-out Now', then 'Buy Now' is clear. Sometimes designers forget to think about this.

The best policy is to include buttons or text that gives your customer as many options as you can. Each product page should include at these options:
  1. Add to Cart.
  2. View Cart Contents.
  3. Check-out Now.
  4. Continue to Other Products.
  5. Remove From Cart.
  6. A good 6th button to include would be:
  7. View Related Products.
Including a separate button or text link to view related products doesn't impose on your customers and frustrate them when they are browsing through your web site. Successful online shopping carts are clear, concise and do not over-use graphics
 
SSL Secure Site TERMS OF USE | PRIVACY POLICY
Copyright © 1998-2024 by CartManager. All Rights Reserved

www3.cartmanager.net